You want your home to feel warm, personal and lived in – layered with character, meaning and pieces that tell a story.
You might be drawn to handmade details, natural textures and spaces that feel relaxed, welcoming and collected over time. Or you may prefer a simpler, more pared-back approach that still feels soulful, original and deeply personal rather than polished or overly styled.
Within the Folk archetype are three different expressions – from soft and gathered, to playful and fringed, to quieter homes shaped by craft, texture and honest simplicity.
Each one interpreting the Folk Archetype in a different way.
Gathered Home
Collected, meaningful and personal – Gathered Home is for those drawn to layered interiors filled with stories, texture and pieces gathered slowly over time.
Fringed
Playful, characterful and full of warmth – Fringed mixes colour, craft and relaxed styling to create homes that feel joyful, creative and collected without feeling chaotic.
Kin Home
Soft, simple and quietly soulful – Kinfolk Home focuses on calm textures, thoughtful details and spaces that feel grounded, gentle and deeply lived in.